The UAE beauty and wellness market is expected to grow from $19 billion in 2024 to $28 billion by 2033. At the same time, the global sound therapy market is set to rise from $2.82 billion in 2025 to $5.8 billion by 2033, reflecting the growing appeal of sound-based wellness experiences.
The UAE beauty and wellness market welcomes a first-of-its-kind treatment, an innovative facial massage with singing bowls, set to become one of the standout beauty trends for 2025–2026.
For the first time in the UAE, clients can experience a treatment that combines sculpting skincare techniques with the power of sound meditation, promoting deep relaxation and helping to reduce stress. The procedure was introduced by the Dubai-based studio, FaceRoom, and will be available weekly starting from the second week of September 2025.
In Dubai, wellness innovations often turn into instant hits. Last year floating pilates became one of the most popular wellness experiences, and singing bowl facials are now expected to gain similar popularity.
Singing bowls are ancient instruments used across Asia for centuries in meditation and healing. A 2017 study in the Journal of Evidence-Based Complementary & Alternative Medicine showed that just one Tibetan singing bowl meditation significantly reduced tension, anger, fatigue, and depressed mood, while also boosting well-being — especially in first-time participants. Their gentle vibrations travel through the body, releasing tension and soothing the nervous system. When paired with signature facial massage techniques, the treatment revitalizes the skin, stimulates circulation, and leaves both body and mind in a state of complete harmony and relaxation.
“It’s far more than a beauty treatment,” says Elizabeth McClure-Ahmed, Alternative & Holistic Health Therapist and BAST-trained Sound Therapy Practitioner. “The singing bowls transform a facial into a full reset for both face and mind, creating an experience that nourishes from the inside out.”
“FaceRoom has always championed personalization in facial care,” says Evgeniya Sorokina, co-founder of FaceRoom. “We are thrilled to introduce this exceptional treatment to Dubai. Our approach is fully holistic and supported by the latest innovations. Most importantly, each client receives a treatment tailored to their unique needs. Recognizing the growing popularity of sound therapy, we have seamlessly integrated it into our facial rituals.”
FaceRoom is a network of ladies-only face and body massage studios celebrated by clients in 25 locations worldwide. Each session combines expert techniques with a restorative, indulgent experience for both face and body. Treatments range from soothing aesthetic massages to rejuvenating and hydrating skincare therapies, as well as targeted cosmetic massage designed to enhance facial contours. Every session is curated individually, ensuring visible results and a deeply personal wellness journey.
Sessions held every Tuesday and Wednesday at 7:00 PM and 8:00 PM (Dubai time).
Location: https://maps.app.goo.gl/1639pz2BDGw48R5v8
Intragram: https://www.instagram.com/faceroom.mena/ Book a session here
