A dedicated HR professional, Alia Alfalasi has a proven track record in leading Emiratisation and talent development initiatives. Currently serving as the People Experience Manager for Emiratisation, she oversees all Arada Group Emiratisation strategies and the Graduate Trainee Program. Passionate about developing local talent, Alia plays a pivotal role in building clear pathways for Emiratis to grow into leadership positions across Arada.
A graduate of the Higher Colleges of Technology with a degree in International Business Management, Alia’s career has rapidly progressed from HR Officer to a senior leadership role within just five years, which reflects her dedication and results-driven approach.
Under her leadership, Arada has seen a measurable increase in Emirati hires, with structured development plans and opportunity programs introduced across departments. Her initiatives have helped align the organization’s growth with national workforce goals, positioning Arada as a model for effective and sustainable Emiratisation in the private sector.
- How have you seen the role of Emirati women evolve in the workplace during your time at Arada?
Over the past six years at Arada, I’ve witnessed a powerful transformation. Emirati women have progressed from playing supportive roles behind the scenes to becoming key decision-makers and strategic leaders.
What’s been most rewarding is seeing how this shift wasn’t just about filling seats but it was about redefining what leadership looks like. Where doors once opened to limited paths, Emirati women are now the ones creating opportunities for others. That evolution has been one of the most inspiring parts of my journey here.
- Can you share a success story from your experience that highlights the impact of Emiratisation initiatives on women’s empowerment?
One story I always come back to is from a panel we hosted during Ramadan in collaboration with the Ministry of Community Development’s Youth Council. Among seasoned leaders from the public and private sectors, the moderator was not an experienced moderator — it was Jawaher, one of our newest Emirati hires from the graduate trainee program.
Watching her lead that session with composure and clarity was a proud moment. It showed what happens when you trust young Emirati women with real responsibility. That’s the true power of Emiratisation and it’s not just about hiring, it’s always about empowering.
- What specific challenges do you think Emirati women face in the business world today, and how can we address them effectively?
From what we’ve seen, Emirati women today are very confident in the business world and they don’t face any specific challenges that set them apart from their colleagues.
At Arada, we view them as equal team members who contribute across departments and functions. If anything, the area where we see the most potential and where we choose to focus is leadership. We believe in creating space for growth, so we work closely with our Emirati trainees and team members to expose them to different aspects of the business and encourage them to step into leadership roles when they’re ready.
- What strategies have you implemented to promote talent development for women within your organization?
At Arada, we see talent development as an ongoing journey rather than a one-time checklist, especially when it comes to supporting Emirati women. We tailor career paths based on individual aspirations, not just organizational goals. This includes offering mentorship opportunities, cross-functional project involvement and direct access to continuous feedback and growth initiatives.
As part of our Emirati trainee program, they gain hands-on experience by rotating across various departments, allowing them to build a well-rounded understanding of how the business operates. Based on their performance during the rotation and where we believe their strengths and potential lie, the HR team assigns them to the department where they can grow and contribute most effectively.
- In your opinion, what qualities contribute to successful women leaders in the UAE?
The most impactful Emirati women leaders I’ve worked with lead with purpose and authenticity. They are deeply rooted in their values, yet very ambitious. They build on their foundation to set new standards and inspire others.
The UAE is a living example of how diversity, especially gender diversity, can drive progress. Women leaders here succeed not just because of opportunity, but because of the work ethic and discipline they bring to every space they enter. It’s this balance between cultural pride and professional excellence that makes their leadership so powerful.
- How do you measure the success of your initiatives aimed at empowering Emirati women?
Of course, we track metrics like promotions and participation, but numbers only tell part of the story. Real success is when women start showing up differently. Are they contributing ideas without being asked? Are they mentoring others? Are they stepping into leadership roles with confidence?
One of the most powerful moments is when someone says, “I didn’t think I belonged here, but now I do.” That shift from self-doubt to self-assurance is the clearest indicator that our efforts are working.
- Can you discuss a time when you faced resistance to an initiative aimed at promoting women’s empowerment? How did you overcome it?
There was some initial hesitation when we proposed placing junior Emirati women in client facing roles positions typically reserved for more experienced staff. Rather than pushback, there were questions.
We implemented a pilot program that paired them with mentors, began with shadowing sessions and provided consistent feedback and support.
Once the outcomes spoke for themselves and we received positive client feedback, the resistance naturally faded. Sometimes, the best way to overcome doubt is to quietly prove what’s possible.
What advice would you give to young Emirati women aspiring to advance their careers in business?
Take every opportunity, even if you feel slightly unprepared, because growth often starts with discomfort. Stay curious and never hesitate to take up space whether in meetings, in decision-making, or in leadership. Always remember that you are part of a generation that is reshaping what leadership looks like in the UAE. That is no small thing. Move forward with purpose.
